Nate Covington

Nate Covington

Strategic Technology Consultant

I build custom websites that are easy for my clients to manage on their own.  Every month, my work is seen and used by over 100,000 people.  I am available for hire with building new web sites, and on an as-needed basis for help with updates, consulting, new features, training, etc…  

Sometimes, it's easier to explain what you do by what you don't do: I am not a graphic designer.  I am not an artist.  I don't like talking to people about colors, and how they make them feel.  I'm a programmer.  I'm the guy who builds the websites.  I make them work well.  This implies that my projects will typicaly involve a 3rd party graphic designer, or a "stock template" (off the shelf design).

I work with directly with business owners to build streamlined, effective web sites.  I also work with advertising agencies and marketing consultants on their clients' sites. 

The large majority of my projects are built using Wordpress, Drupal, and Joomla, although I also support Magento, OSCommerce, and almost any other open-source platform.  If you are interested in hiring me to build your next web site, please use the quote request form.

Experience

Covington Creations, LLC (CEO)
Builds and maintain web sites for small and medium businesses, mainly in the PA/NJ/MD area. Main focus is customizing open-source content management systems, frequently working with graphic designers, photographers, copy writers, and project managers to produce and implement cutting-edge web applications. Over 15 years of programming experience.

Mangos, Inc. (Internship in Account Management)
As an intern with Mangos, an award-winning full-service ad agency, I assisted account managers with competitive research, worked alongside creative directors, as well as various designers, writers, and managers. Worked within all three major departments – account management, creative, and production.

Education

Graduated from the Marketing Program at Shippensburg University with a BSBA.  During his final semester, was hired by the College of Business to redesign the school’s web site.  Coursework included a concentration in sociology, psychology, and art.

Expertise

Technical Skills
Programming (HTML, CSS, PHP, etc)
Open-source Software
Graphic Design
Photography
Google AdWords

Software Toolkit
Mac and PC
Adobe Creative Suite - All Versions (incl. CS6)
Microsoft Office - All Versions (including Access)

Wednesday, 18 March 2009 05:00

Google Explains AdWords Bidding Logic

Google has released a video explaining the logic behind bidding on keywords using Adwords:

"Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com."

Disclaimer:  Whenever he says, "Google wants to make a good experience for both the advertiser and the user so that they come back and use our services in the future" - he really means, "Google wants to keep advertisers and users connected through their revenue machine."

Questions we can answer using some (free) Google search techniques:
  1. Which pages does Google have indexed from my site?
    This is a great way to see if any pages are listed in Google that you don't want the general public to see!  If you recently launched your site, this technique will tell you if Google has you in their system yet or not.  View a listing of all pages that Google has indexed from your site by searching for "site:www.yourcompany.com"
  2. What other pages link to my site?
    This is a great way to see how popular your site is (in Google's eyes) which is one of the greatest contributors to SEO / organic listing rank. View a listing of all pages that Google records (generally only of PageRank4 or higher) by searching for "link:www.yourcompany.com"
    Bonus hint: If you want to receive notifications any time someone mentions your company or brand on Google, sign up for Google Alerts.
  3. I just lost a page or graphic from my web site - how can I recover it?
    Option 1: Use Google's Cache
    Bonus hint (Option 2): Use Archive.org's Way Back Machine
Thursday, 16 October 2008 05:00

Real Life Example: Covington Creations, LLC

Last week's post about using Google Alerts was a great lead-in for today's post: A real-life example of how using Google Alerts can keep you ahead of the curve:

covington-alert.png

Thursday, 16 October 2008 05:00

Using Boot Camp with Windows XP SP3

Since I spent most of last night reinstalling Windows XP on my MacBook Pro, I figured I'd toss a friendly "how to" article on here to possibly help other people out who find themselves in the same situation: In order to use SP3 with Boot Camp, you need to install Boot Camp 2.1 (Drivers, etc) on the Windows XP Installation FIRST. Note: This does not affect the "Boot Camp Assistant" which is loaded on OSX.

http://www.apple.com/support/downloads/bootcampupdate21forwindowsxp.html

Wednesday, 08 October 2008 05:00

Have you Googled your Competitors Lately?

google-alerts.pngI've decided to do a bunch of articles on how to use Google to build your business.  And this article is applicable for any business; it doesn't matter if you have a web site or not...

This first article will explain Google Alerts - how it works, how you can use it, and why you should have been doing it months ago.  

Wednesday, 20 August 2008 05:00

RSS - Uses & Applications

Friday, 05 September 2008 05:00

CBCC Ambassador '08-09

[edit: 08-09 CBCC Ambassadors are featured in the W4 March-April edition - click here]

I'm honored to have been chosen to be an "Ambassador" for the Central Bucks Chamber of Commerce. If you're not yet a member, please put my name in the "Referred by" field at the bottom of the form. (Here is a PDF with my name already on it for your convenience.)  Also, sign up between 9/17 and 10/31 and they will waive the $30 processing fee.

Joining the Chamber in May '07 was a great idea for me.  Initially, I did it for the health insurance coverage, but after getting involved by attending workshops, business card exchanges, and even helping out with a few seminars... the $200/year membership fee has paid for itself many times over.

Wednesday, 10 December 2008 05:00

Use Google's Cash and their Cache

This is part 2 of my "Maximizing Google's Free Services" series. In case you missed the first one, it was about Google Alerts.

Did you know that you can often use Google's "Cached" feature to look at an archived version of a web page? It often comes in handy if you accidentally delete something from a site that needs to be recovered. To use the feature, simply click on the "Cached" link below any Google search result:

cached.png

Wednesday, 10 September 2008 05:00

Google Suggests: Less Thinking!

Google has started suggesting searches on their home page, as well as their new browser, Chrome:

google-suggests.png

The Power of Suggestion:

  1. Less spelling issues - If you can't spell a word, enter the first few letters and Google will probably spit out the word you're thinking of.
  2. More Generic Searches - Now that the popular search phrases are going to bubble to the top, people will be less likely to actually think of their own searches.
  3. More Money for Google - Since people aren't thinking of their own searches, businesses who advertise on Google are going to be forced to bid on the most popular keywords, paying inflated prices for clicks.  This is examined in detail in this blog post.

(I've been using this feature in Firefox for quote some time now...)