Nate Covington

Nate Covington

I build websites that build businesses. 

Every month, my work is seen and used by hundreds of thousands of people.  I am available for hire with building new web sites, and managing existing sites, help with updates, consulting, new features, training, etc…  

I work with directly with business owners to build streamlined, effective web sites.  I also work with advertising agencies and marketing consultants on their clients' sites. 

The large majority of my projects are built using Wordpress, Drupal, and Joomla, although I also support Magento, OSCommerce, and almost any other open-source platform.  

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Experience

Covington Creations, LLC (CEO)
Builds and maintain web sites for small and medium businesses, mainly in the PA/NJ/MD area. Main focus is customizing open-source content management systems, frequently working with graphic designers, photographers, copy writers, and project managers to produce and implement cutting-edge web applications. Over 15 years of programming experience.

Mangos, Inc. (Internship in Account Management)
As an intern with Mangos, an award-winning full-service ad agency, I assisted account managers with competitive research, worked alongside creative directors, as well as various designers, writers, and managers. Worked within all three major departments – account management, creative, and production.

Education

Graduated from the Marketing Program at Shippensburg University with a BSBA.  During his final semester, was hired by the College of Business to redesign the school’s web site.  Coursework included a concentration in sociology, psychology, and art.

Technical Skills
Programming (HTML, CSS, PHP, etc)
Open-source Software
Graphic Design
Photography
Google AdWords

Software Toolkit
Mac and PC
Adobe Creative Suite 
Microsoft Office (including Access)
Slack, Asana, other collaboration tools

Three scary aspects of having your business listing "Suspended" by Google, after personally going through the experience with my wife's house cleaning business:

  1. Google will not notify you when your listing gets suspended,
  2. Google will not tell you why it was suspended, and
  3. Google won't coach you through getting it un-suspended.

You can sign in to your GMB account and submit an "appeal" to have it reviewed by someone at Google (presumably a human being), but that doesn't guarantee anything. If they review your listing and it is still in violation of Google's terms of service, you'll find yourself sitting around for days (weeks?) wondering if your business listing will ever come back online.  The reason that Google won't "coach" you through changing your listing to bring it into compliance is they don't want to directly educate people on how to game the system.

The new tool temporarily block URLs from showing in Google, it shows outdated content and content filtered by SafeSearch.

Google has launched a new removals tool within Google Search Console. This tool does three things (1) lets you temporarily hide URLs from showing in Google search, (2) show you which content is not in Google because it is “outdated content” and (3) shows you which of your URLs were filtered by Google’s SafeSearch adult filter.

Scam Alert!  I just received this earlier this morning from a company who tried to trick me into renewing my domain registration with them and paying extra for search engine registration - two separate items that aren't typically combined:

Subject: Domain Notification for (redacted).com : This is your Final Notice of Domain Listing
Date: Wed, 18 Dec 2019 07:43:56 -0800
From: (redacted).com Support <This email address is being protected from spambots. You need JavaScript enabled to view it.>
To: (redacted)

A few clients have asked about whether they should use the backup system provided by their hosting company to backup their websites.

Specifically they were asking about InMotion Hosting’s new Backup Manager that is rolling out across their servers.  

I'm torn on this. Part of me is saying that you can't have too many backups.

Wednesday, 30 October 2019 17:22

How to Disable OS X Update Notifications

System Preferences -> Software Update -> Advanced -> Uncheck -> "Automatically: Check for Updates"

Related:
Google Is Rolling Out Quote Request Buttons on GMB for Branded Searches

 

1.  Sign into your Google My Business management area here and confirm your Google account is properly managing the business on Google Maps:

https://www.google.com/business/

 

2.  Install the Google My Business app one your smart phone.

Out of the box, Drupal can email you notifications whenever there are security patches available.  These are some common questions that I receive from my clients about installing these patches: 

 

Should I go ahead and click update?

If the security updates are for Drupal "Modules" then yes, you can install the updates right through the Drupal admin panel.  For updating the Drupal Core software, this needs to be done at the server-level (hosting account). 

Since Google has phased out old recaptcha (v1), some of our clients reported that their old Joomla 1.5 installs are suffering - getting spammed, now that they no longer have a decent captcha available.  While we realize that Joomla 1.5 sites should be upgraded to the latest version, not all clients are willing, or able to afford this.  

Friday, 01 March 2019 16:20

Brodheadsville Chiropractic

Thanks to Nate Covington at CovingtonCreations, our website, Brodheadsville Chiropractic, is up and running and we couldn’t be happier! With Nate's help, our practice migrated from an unaffordable, mass-produced, corporate–style web service to our very own simple, sharp, attractive, user-friendly website. Nate helped incorporate our brand in the website’s layout and design, making our website unique to our purpose. We would recommend Nate to anyone looking for a smart and talented designer with a fine artistic flair and strong attention to detail. Thank you, Nate.

UPDATE!
At the current level of traffic at our Brodheadsville Chiropractic website, we expect it to pay for itself in just a few short months.

Thursday, 28 February 2019 17:30

How to Report Google My Business Spam

Here’s how to submit a Google My Business spam complaint:

  1. Click here to head to the form (you’ll want to bookmark it as it’ll soon become your best friend)
  2. Read the guidelines linked to in the form’s introduction carefully. This is what the Google staffer reading your form will judge your complaint against, so you need to make sure what you’re claiming is misleading or fraudulent is specifically at odds with something in these guidelines.
  3. Enter your information. Even if you’re a local marketing consultant or agency representing another business, you’ll need to enter your name and email address.
  4. If you’re submitting just one complaint, select the fraudulent content in question (Title, Address, Phone number, or Website) and add the public GMB URL in the field below. (More than one type of content to complain about? Sorry to say this, but it appears that you’ll have to submit multiple forms).
  5. If you’re submitting more 1-10 complaints about different businesses but the same content type, select the content in question and then add multiple URLs by clicking ‘Add additional’ after you’ve added the first.
  6. If you’re submitting more than 10 complaints about different businesses but the same content type, you can use the form’s bulk CSV upload feature to submit a spreadsheet of all URLs (up to 100).
  7. Now for the fun part: write, in detail, why the content is malicious or fraudulent. I can’t stress enough how important the level of detail is. Google Gold Product Expert Ben Fisher championed those who gave great amounts of detail when submitting spam to the GMB forum in a recent webinar, and we can only assume that Google’s own team require a similar level of detail. Write clearly, professionally and respectfully, and be make sure to refer to how the subject of your complaint is contravening the aforementioned Google guidelineswhere possible, to make the Google staffer’s job a little easier. If you’re reporting multiple incidents of spam, it makes sense to have those exhibiting the same bogus characteristics (e.g. keyword stuffing in business name) grouped together in one complaint to save you having to submit multiple reports.
  8. Take one last look through the completed form.
  9. Rub a lucky rabbit’s foot.
  10. Click ‘Submit’.

Areas of Expertise

360-Degree Campaigns
Affiliate Marketing
Analytics & Data Reporting
Automation
Blogging

Brand Development
Brand Identity & Standards
Brand Messaging
Brand Positioning
Brand Strategy
Content Development
Content Management
Copywriting
Corporate Communications
Creative Direction
Differentiation
Digital Marketing
Employee Engagement
Executive / Stakeholder Communications
Graphic Design
Key Messaging
Integrated Marketing
Internal Communications
Public Relations Management
Public Relations Strategy
Social Media Marketing
SEO & Optimization
Storytelling
Strategic Planning
Visual Communication
Web Design + Development
Web Maintenance & Updates

UI/UX
Workflow Process Engineering

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Design & Development

Wordpress, Drupal, Joomla
New custom websites
Bespoke themes and extensions
Redesigns, upgrades, migrations

Web Design & Development


Optimization & SEO

Let us optimize and manage your overall online presence. We offer full service monthly SEO as well as one-time projects.  

Optimization Plans & Pricing


Maintenance, Patching

White glove monthly backups, security updates, maintenance and testing for your Wordpress, Drupal, or Joomla site.

Maintenance Plans & Pricing


Email Newsletter

Bring your web & marketing performance to the next level: monthly blog post roundup via email.  

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