- On August 1st, 2018, Google released a broad core algorithm update that seems to have had an impact on both local and organic rankings.
- One of the functions of the update has been to demote advice pages with questionable expertise, authoritativeness, and trustworthiness (E-A-T) in rankings.
- YMYL (Your Money or Your Life) websites and pages seem to have been a particular focus.
You’ll no doubt have noticed, whether from reading the news or experiencing its effects yourself, that on August 1st, Google released what it’s called a ‘broad core algorithm’ update. This is the same way it referred to the updates in March and April, perhaps in an effort to move away from the irregular, major updates like Possum, Pigeon, Panda, etc. which inevitably send shockwaves throughout the SEO and content industry.