Nate Covington

Nate Covington

Strategic Technology Consultant

I build custom websites that are easy for my clients to manage on their own.  Every month, my work is seen and used by over 100,000 people.  I am available for hire with building new web sites, and on an as-needed basis for help with updates, consulting, new features, training, etc…  

Sometimes, it's easier to explain what you do by what you don't do: I am not a graphic designer.  I am not an artist.  I don't like talking to people about colors, and how they make them feel.  I'm a programmer.  I'm the guy who builds the websites.  I make them work well.  This implies that my projects will typicaly involve a 3rd party graphic designer, or a "stock template" (off the shelf design).

I work with directly with business owners to build streamlined, effective web sites.  I also work with advertising agencies and marketing consultants on their clients' sites. 

The large majority of my projects are built using Wordpress, Drupal, and Joomla, although I also support Magento, OSCommerce, and almost any other open-source platform.  If you are interested in hiring me to build your next web site, please use the quote request form.

Experience

Covington Creations, LLC (CEO)
Builds and maintain web sites for small and medium businesses, mainly in the PA/NJ/MD area. Main focus is customizing open-source content management systems, frequently working with graphic designers, photographers, copy writers, and project managers to produce and implement cutting-edge web applications. Over 15 years of programming experience.

Mangos, Inc. (Internship in Account Management)
As an intern with Mangos, an award-winning full-service ad agency, I assisted account managers with competitive research, worked alongside creative directors, as well as various designers, writers, and managers. Worked within all three major departments – account management, creative, and production.

Education

Graduated from the Marketing Program at Shippensburg University with a BSBA.  During his final semester, was hired by the College of Business to redesign the school’s web site.  Coursework included a concentration in sociology, psychology, and art.

Expertise

Technical Skills
Programming (HTML, CSS, PHP, etc)
Open-source Software
Graphic Design
Photography
Google AdWords

Software Toolkit
Mac and PC
Adobe Creative Suite - All Versions (incl. CS6)
Microsoft Office - All Versions (including Access)

Saturday, 16 June 2018 15:25

One Space between Sentences? Or Two?

What is your preference?  And if you’re a client and are now realizing that your website was built with two spaces and you’d prefer a single space between sentences, or vice-versa, please just send us an email so that we can make the necessary adjustments.  

Personally, I’m not sure which is better, I just enjoy watching people argue about it.  From my angle, this is a generational thing.  I attended grade school in the 90's and early 2000's and two spaces after a sentence was standard at the time.  

Articles:

Monday, 09 April 2018 20:33

Video Walkthrough

The following video discusses the various executive-level reports that are included with our ongoing SEO / optimization service.  

Disclaimer: As usual, my videos are unrehearsed, unscripted, and unedited.

Sunday, 08 April 2018 20:55

Plans

Hire us to manage your overall online presence, ranging from Google Maps and local business listings, to on-page SEO and optimization.  We submit your business information to online directories (citation submissions) with all of our plans.  On an ongoing basis, we allocate time each month to spend researching and fine-tuning your website and related social profiles, directory listings, etc.  

Pricing below assumes you have one location to manage. If your organization has multiple locations please contact us for custom pricing.

 
Silver
Gold
Platinum
Initial Support Time
Consultation
Keyword research
Install Analytics / Tracking
Google Webmaster Tools
Bing Webmaster Tools
Audit Site, Rankings, Competitors, etc.
5 hours
10 hours
20 hours
Local SEO Reports:
Citation Tracking
Keyword Ranking
Reviews
Google My Business
Local Search Audit
Analytics
Yes (included) Yes (included) Yes (included)
Standard SEO Reports:
Position Tracking
Site Audit
On Page SEO
Brand Monitoring
Backlink Audit
Organic Traffic Insights
Yes (included) Yes (included) Yes (included)
Social Media Tracking:
Facebook
Twitter
Instagram
YouTube
Google+
LinkedIn
Yes (included) Yes (included)  Yes (included)
Citation Submissions: 
Aggregators 
(Infogroup, Neustar, Factual, Acxiom)
90+ Manual Directories 
(Google, Bing, Yelp, Mapquest, Yellowpages, Foursquare, Angie’s List, Hotfrog, MerchantCircle, TomTom, Open Street Map, and many more)
check yes check yes check yes
Access to Covington Creations, LLC technical support
Yes (included) Yes (included) Yes (included)
Response Time 
(Mon-Fri 9-5 EST)
72 hours
48 hours
24 hours
Monthly Support Time
Optimize existing site and content
Help establish social profiles
Work to solve Google penalties
Content writing & production 
1 hour / month
2 hours / month
4 hours / month
Phone Support
Yes (included) Yes (included) Yes (included)
Setup Fee: One Time*
$850
$1200
$1950
Price: Per Month*
$124.99
Sign Up
$199.99
Sign Up
$349.99
Sign Up

*Prices subject to change

Wednesday, 21 March 2018 13:48

Nonprofits: Grant money for Google Ads

Message from Nate:
I wasn't aware of Google's Grant program for nonprofits to advertise on the Google Adwords campaign - in general - until just recently.  So this is a two-part post, for my clients.  One is to announce that this program exists for nonprofits, and the second is to announce that Google recently made changes to the program.  


Google Ad Grants changes and your PPC strategy: Where to go from here

Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds.

This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or an agency working on behalf of nonprofits, these changes may apply to you.

Some of the changes are good, but others may create new challenges for you. In this article, I’m going to briefly walk through some of the new rules and then detail a few strategies and creative workarounds you can use.

I want to take a quick moment to reiterate why I love Open Source software so much.  Not only is open source software free to use and customize to your liking, you can also run it on almost any hosting server.  You could even host it on a server in your basement if so desired.  

I recently noticed that the “Captcha” field on my website’s comment form was still showing the old “V1” anti-spam check:

old-recaptcha

(Yikes!)

Rather than the newer, friendlier format: 

new-recaptcha

The solution, which actually came as a surprise, was quite simple.  All I had to do was update the “K2 Component” in my site to the latest version and generate a new API key for the new “V2” Captcha.  And it just so happens that the developers behind K2 took the effort to make the latest version of K2 (released in 2017) compatible with Joomla 1.5, which dates back to 2010.   

Shareaholic 2017 Data Report
Notable findings include search volume outperforming social for the first time in 3 years. Facebook also had a 12% reduction in usage for 2nd half of 2017 compared to 2nd half of 2016.

New Google Search Console
Free tools to make sure that Google is properly indexing your site. If you're not using this along with Google Analytics, you're missing out!

Chrome will Mark Non-HTTPS as Not Secure in July 2018
This is a big deal because over half of internet users browse with Chrome.  If you don't have SSL enabled for your site yet, This email address is being protected from spambots. You need JavaScript enabled to view it.  today to get this resolved.    

A Thorough Migration Checklist
This is a great article to show all of the moving parts when changing domain names.

Keyword infringement: Edible Arrangements files $209M trademark suit against Google
Ouch!  Apparently, you can only BID on trademarked keywords using Google Adwords.  You can't use the trademarked keyword in your actual ad.  

Tuesday, 20 February 2018 18:01

No Thanks, Microsoft. I will not bow down...

Dear Microsoft:

This is disturbing.  

 

Monday, 15 January 2018 21:03

5 Ways to Simplify Your Online Presence

1. MOBILE-READY DESIGN

From template or custom artwork

2. CUSTOMIZABLE URL’s

Custom landing pages allow for new content to easily be found

3. CLIENT CONTROL

Open source (no vendor lock-in), customizable, manage from any browser Compatible with almost any hosting service

4. NO CONTRACTS

Hourly pricing, 48-hour support ticket response

5. FIXED-COST PROJECTS

No billing surprises

 

I needed something that would allow a client to provide name, email, invoice number, and amount.  All of the solutions I could find were either for the older version of Webform, or they were too cumbersome... too many modules required... not enough simplicity and control.  Many of the solutions would only allow for "donations" of fixed amounts. 

My solution was to adapt the solution found here (which was written for a specific scenario, also using the older version of Webform), adapt it for my needs, and recode for Webform v4.  

Note that this solution requires that you enable the "PHP Filter" module, which is a potential security issue if configured incorrectly.