Nate Covington

Nate Covington

I build websites that build businesses. 

Every month, my work is seen and used by hundreds of thousands of people.  I am available for hire with building new web sites, and managing existing sites, help with updates, consulting, new features, training, etc…  

I work with directly with business owners to build streamlined, effective web sites.  I also work with advertising agencies and marketing consultants on their clients' sites. 

The large majority of my projects are built using Wordpress, Drupal, and Joomla, although I also support Magento, OSCommerce, and almost any other open-source platform.  

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Experience

Covington Creations, LLC (CEO)
Builds and maintain web sites for small and medium businesses, mainly in the PA/NJ/MD area. Main focus is customizing open-source content management systems, frequently working with graphic designers, photographers, copy writers, and project managers to produce and implement cutting-edge web applications. Over 15 years of programming experience.

Mangos, Inc. (Internship in Account Management)
As an intern with Mangos, an award-winning full-service ad agency, I assisted account managers with competitive research, worked alongside creative directors, as well as various designers, writers, and managers. Worked within all three major departments – account management, creative, and production.

Education

Graduated from the Marketing Program at Shippensburg University with a BSBA.  During his final semester, was hired by the College of Business to redesign the school’s web site.  Coursework included a concentration in sociology, psychology, and art.

Technical Skills
Programming (HTML, CSS, PHP, etc)
Open-source Software
Graphic Design
Photography
Google AdWords

Software Toolkit
Mac and PC
Adobe Creative Suite 
Microsoft Office (including Access)
Slack, Asana, other collaboration tools

Wednesday, 12 February 2020 16:53

2020 Changes to Google Maps & Apple Maps

Apple and Google are both rolling out significant updates to their respective "Map" apps.  Here is a quick recap:

  1. Google Maps will be moving the "Contribute" feature to a more prominent location, making it easier for users to post reviews and other information. Previously, this was hidden in a menu. This implies that Google Reviews that users post for your business will become a much more important factor in local / map / business searches.  (Source)

  2. Apple is releasing a full redesign: Apple started out by incorporating Google Maps into its mobile platform. In 2012, they parted ways when Apple introduced its own Map app.  In case you weren't aware, Apple uses Yelp data for listings and reviews. This means that it's important to have a well-built Yelp business profile, so that anyone on an Apple device who uses the Apple Maps instead of Google Maps is able to find you!  (Source)

Question:
Our site has been up and running with out any problems since for years! Do I really need to patch my Wordpress (Joomla, Drupal) site?

Answer:
I agree! For over 10 years, many people have been getting away without patching their websites, they've been lucky!

Todays' article includes a screenshot of a typical Wordpress site. This person hired someone else to build their Wordpress site, and it was never patched. Their site was built in 2017 and hacked in 2018 & 2019...

Three scary aspects of having your business listing "Suspended" by Google, after personally going through the experience with my wife's house cleaning business:

  1. Google will not notify you when your listing gets suspended,
  2. Google will not tell you why it was suspended, and
  3. Google won't coach you through getting it un-suspended.

You can sign in to your GMB account and submit an "appeal" to have it reviewed by someone at Google (presumably a human being), but that doesn't guarantee anything. If they review your listing and it is still in violation of Google's terms of service, you'll find yourself sitting around for days (weeks?) wondering if your business listing will ever come back online.  The reason that Google won't "coach" you through changing your listing to bring it into compliance is they don't want to directly educate people on how to game the system.

The new tool temporarily block URLs from showing in Google, it shows outdated content and content filtered by SafeSearch.

Google has launched a new removals tool within Google Search Console. This tool does three things (1) lets you temporarily hide URLs from showing in Google search, (2) show you which content is not in Google because it is “outdated content” and (3) shows you which of your URLs were filtered by Google’s SafeSearch adult filter.

Scam Alert!  I just received this earlier this morning from a company who tried to trick me into renewing my domain registration with them and paying extra for search engine registration - two separate items that aren't typically combined:

Subject: Domain Notification for (redacted).com : This is your Final Notice of Domain Listing
Date: Wed, 18 Dec 2019 07:43:56 -0800
From: (redacted).com Support <This email address is being protected from spambots. You need JavaScript enabled to view it.>
To: (redacted)

A few clients have asked about whether they should use the backup system provided by their hosting company to backup their websites.

Specifically they were asking about InMotion Hosting’s new Backup Manager that is rolling out across their servers.  

I'm torn on this. Part of me is saying that you can't have too many backups.

Wednesday, 30 October 2019 17:22

How to Disable OS X Update Notifications

System Preferences -> Software Update -> Advanced -> Uncheck -> "Automatically: Check for Updates"

Related:
Google Is Rolling Out Quote Request Buttons on GMB for Branded Searches

 

1.  Sign into your Google My Business management area here and confirm your Google account is properly managing the business on Google Maps:

https://www.google.com/business/

 

2.  Install the Google My Business app one your smart phone.

Out of the box, Drupal can email you notifications whenever there are security patches available.  These are some common questions that I receive from my clients about installing these patches: 

 

Should I go ahead and click update?

If the security updates are for Drupal "Modules" then yes, you can install the updates right through the Drupal admin panel.  For updating the Drupal Core software, this needs to be done at the server-level (hosting account). 

Since Google has phased out old recaptcha (v1), some of our clients reported that their old Joomla 1.5 installs are suffering - getting spammed, now that they no longer have a decent captcha available.  While we realize that Joomla 1.5 sites should be upgraded to the latest version, not all clients are willing, or able to afford this.  

Focus Areas

360-Degree Campaigns
Affiliate Marketing
Analytics & Data Reporting
Automation
Blogging

Brand Development
Brand Identity & Standards
Brand Messaging
Brand Positioning
Brand Strategy
Content Development
Content Management
Copywriting
Corporate Communications
Creative Direction
Differentiation
Digital Marketing
Employee Engagement
Executive / Stakeholder Communications
Graphic Design
Key Messaging
Integrated Marketing
Internal Communications
Public Relations Management
Public Relations Strategy
Social Media Marketing
SEO & Optimization
Storytelling
Strategic Planning
Visual Communication
Web Design + Development
Web Maintenance & Updates

UI/UX
Workflow Process Engineering

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Web Design, Development, Consulting

We tend to ask the questions that need to be asked, and think of the details that nobody else does. We anticipate needs, find solutions to difficult problems, and bring order to complex situations.

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Search Optimization & Local SEO

Hire us to optimize and manage your overall online presence, ranging from Google Maps and local business listings, to on-page SEO and optimization. 

Optimization Plans & Pricing

Security Updates & Patching

White glove monthly maintenance for your Wordpress, Drupal, or Joomla site.

Maintenance Plans & Pricing