Nate Covington

Nate Covington

I build websites that build businesses. 

Every month, my work is seen and used by hundreds of thousands of people.  I am available for hire with building new web sites, and managing existing sites, help with updates, consulting, new features, training, etc…  

I work with directly with business owners to build streamlined, effective web sites.  I also work with advertising agencies and marketing consultants on their clients' sites. 

The large majority of my projects are built using Wordpress, Drupal, and Joomla, although I also support Magento, OSCommerce, and almost any other open-source platform.  

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Experience

Covington Creations, LLC (CEO)
Builds and maintain web sites for small and medium businesses, mainly in the PA/NJ/MD area. Main focus is customizing open-source content management systems, frequently working with graphic designers, photographers, copy writers, and project managers to produce and implement cutting-edge web applications. Over 15 years of programming experience.

Mangos, Inc. (Internship in Account Management)
As an intern with Mangos, an award-winning full-service ad agency, I assisted account managers with competitive research, worked alongside creative directors, as well as various designers, writers, and managers. Worked within all three major departments – account management, creative, and production.

Education

Graduated from the Marketing Program at Shippensburg University with a BSBA.  During his final semester, was hired by the College of Business to redesign the school’s web site.  Coursework included a concentration in sociology, psychology, and art.

Technical Skills
Programming (HTML, CSS, PHP, etc)
Open-source Software
Graphic Design
Photography
Google AdWords

Software Toolkit
Mac and PC
Adobe Creative Suite 
Microsoft Office (including Access)
Slack, Asana, other collaboration tools

Friday, 18 June 2021 14:58

Google Analytics: Not Worth It?

Lately I've been wondering if the Google Analytics script is going extinct. A recent political campaign gave me some statistics to examine, and I'm having a tough time reconciling Google Analytics data with my web server stats.  It seems the web server, and the CMS, are reporting a lot more traffic than Google recognizes, likely because Google Analytics' script is blocked by many ad block scripts, privacy oriented browsers, etc.

Google is announcing Core Web Vitals will become ranking signals in May 2021 in an update that will also combine existing UX-related signals.

The ‘page experience’ signal combines Core Web Vitals with the following signals:

  • Mobile-friendliness
  • Safe-browsing
  • HTTPS-security
  • Intrusive interstitial guidelines

Core Web Vitals were introduced earlier this and are designed to measure how users experience the speed, responsiveness, and visual stability of a page.

My client forwarded me this scam-solicitation earlier today and I am posting it as a warning to everyone - watch out for this "Web Envy Solutions" based out of Stafford, TX.  

The interesting part about this particular scam is they didn't email it to my client: they FAXED it!  

Monday, 08 March 2021 17:40

Reasons to Ditch Gmail for ProtonMail

End-to-end encryption is one of the key features promised by ProtonMail, with a zero-access setup ensuring that not even ProtonMail can see what your messages are about. What’s more, the code and cryptography that ProtonMail is built on open source and available for anyone to see, so there’s no chance of any back doors being hidden away.

On top of the encryption, the service offers other features designed to protect your privacy. You don’t need to provide any personal details when you sign up, for example, and ProtonMail doesn’t keep IP logs of your account access. There’s also the option to set an expiration date for sent email messages, so you can use your email account more like you use Snapchat.

I noticed recently that a handful of sites had broken pagination: clicking through "Page 1 - 2 - 3 - 4" at the bottom of my blog pages, for example, were leading to URL issues where it didn't matter if you clicked on Page 3 or page 4, both pages were linking to /page-2.html or similar.

Deciding whether or not to show the number of or "hits" or "views" that an article has received is easy with Joomla: you toggle them globally, and on a per-article basis. So if you have an blog with relatively low traffic, but you have a popular article where you want to show how a hit counter, it's easy: disable the view count globally and enable it for the individual article.

After a while, this starts to get old, because you generally post an article without the hit counter showing and then if it gets a lot of traffic, you want to turn it on.

Tuesday, 09 February 2021 16:34

Cryptocurrency Primer: Wallet Strategy

General Strategy: Multiple "Wallets"

Your day-to-day wallet will probably be tied to a centralized bitcoin exchange, like a Coinbase account. With Coinbase, you can create multiple wallet addresses under a single account (suppose you have 3 or 4 businesses, each could have their own Wallet Address that gets used for receiving payments). I think of Coinbase as your starting point: you'll most likely be using Coinbase to convert your $USD-based checking account funds into Bitcoin (or whichever cryptocurrency you choose).

Create your free Coinbase account now!
(affiliate link)

 

Your second wallet should be created manually, not connected with Coinbase. 

Continue reading this article on my blog...

A client recently received this letter with CORRECT domain expiration date and no clear "SOLICITATION" warning. 

In the text I circled the only actual disclaimer stating "This notice is not a bill, it is rather an easy means of payment should you decide to switch your domain name registration to Domain Registry.  

The real scam here is they were trying to charge $50/year for domain registration!  This should be lower, more like $10-20/year depending on whether you have a dot-com or dot-org or something else.  

For anyone wondering if their Twitter feeds are doctored...

Public Service Announcement:
Beware of the latest Craigslist scam, where they attempt to gain access to your Google account by tricking you into sending them the two-factor authentication codes!

Areas of Expertise

360-Degree Campaigns
Affiliate Marketing
Analytics & Data Reporting
Automation
Blogging

Brand Development
Brand Identity & Standards
Brand Messaging
Brand Positioning
Brand Strategy
Content Development
Content Management
Copywriting
Corporate Communications
Creative Direction
Differentiation
Digital Marketing
Employee Engagement
Executive / Stakeholder Communications
Graphic Design
Key Messaging
Integrated Marketing
Internal Communications
Public Relations Management
Public Relations Strategy
Social Media Marketing
SEO & Optimization
Storytelling
Strategic Planning
Visual Communication
Web Design + Development
Web Maintenance & Updates

UI/UX
Workflow Process Engineering

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Web Design & Development

Wordpress, Drupal, Joomla
New custom websites
Bespoke themes and extensions
Redesigns, upgrades, migrations

Web Design & Development


Optimization & SEO

Let us optimize and manage your overall online presence. We offer full service monthly SEO as well as one-time projects.  

Optimization Plans & Pricing


Maintenance, Patching

White glove monthly backups, security updates, maintenance and testing for your Wordpress, Drupal, or Joomla site.

Maintenance Plans & Pricing


Stay in Touch!

Bring your web & marketing performance to the next level: monthly blog post roundup via email.  

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