Not sure what to do about this alert regarding Google Analytics?
Universal Analytics will no longer process new data in standard properties starting in 2023. Prepare now by setting up and switching over to a Google Analytivs 4 property.
- Or this email? -
We'll soon sunset Universal Analytics
On July 1, 2023, Universal Analytics will stop processing new hits. If you still rely on Universal Analytics, we urge you to prepare for the future by moving over to Google Analytics 4, our next-generation measurement solution.
Google has recently announced some changes coming to their Analytics platform.
If your website was created before October 14, 2020, most likely changes will be required in order to continue using Google Analytics.
Identify whether you have a Universal Analytics property or a Google Analytics 4 property
Look at your property ID to see which type of property you have.
If you created your property before October 14, 2020, you're likely using a Universal Analytics property.
Universal Analytics property IDs start with UA and end with a number (UA-XXXXXXXXX-1).
If you created your property after October 14, 2020, you're likely using a Google Analytics 4 property already.
Google Analytics 4 property IDs have only numbers (XXXXXXXXX).
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