Displaying items by tag: Analytics

analytics_network_location_menuAs a business owner, it is frustrating to think that there are potential clients browsing my web site that I may never know about or meet. These people may have found my site by accident, and they might have received my direct mail piece which has motivated them to log onto your site.

What can we find out about these people? Our first stop is Google Analytics, which is a free visitor tracking tool. You could literally spend all day going through the data that Google gives you. My favorite place to "snipe for sales leads" is the Google Analytics "Network Location" report. For starters, this is how we access this data:


  1. Log into Google Analytics here:
    http://www.google.com/analytics/
    (If you don't have an Analytics account, it's free. You should.)
  2. Click "view reports" on the opening screen to access your reports.
  3. In the menu of the left side of the page, navigate here:
    Visitors -> Network Properties -> Network Location

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