Wednesday, 18 March 2009 05:00

Google Explains AdWords Bidding Logic

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Google has released a video explaining the logic behind bidding on keywords using Adwords:

"Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on"

Disclaimer:  Whenever he says, "Google wants to make a good experience for both the advertiser and the user so that they come back and use our services in the future" - he really means, "Google wants to keep advertisers and users connected through their revenue machine."

Read 4797 times Last modified on Wednesday, 30 May 2018 17:46
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