Background:

From the dawn of time, Google has provided you the exact keyword queries people have used to find your site. So, anybody that goes to Google, types in a keyword combination and winds up at your website, Google has told you the keywords they’ve used to find that. And that’s highly valuable information because you can use those keyword combinations to optimize your site around to get even more people to your site.

Well recently, they stopped doing that, and this was a big hit to a lot of people. But today, I’m going to show you three reports that Google has started including inside of their analytics dashboard, that can help you get around this, to identify what keywords people are using to find you, and to optimize your site around those keywords. So, let’s get going.

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  1. Claim your Google Listing (also, keep an eye out for feedback and reviews that others may have posted about you by creating a Google Alert!)
  2. Update your site's footer (e.g. © 2003 Your Company, LLC)
  3. Mobile Device Check: Check your site from an iPhone, iPad, Blackberry, etc...
  4. Check for broken links, broken search boxes, etc... test everything!
  5. Visitor Tracking: Check your Google Analytics reports - find out what's working and what's not. Also, schedule monthly report delivery via email if you haven't already!
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analytics_network_location_menuAs a business owner, it is frustrating to think that there are potential clients browsing my web site that I may never know about or meet. These people may have found my site by accident, and they might have received my direct mail piece which has motivated them to log onto your site.

What can we find out about these people? Our first stop is Google Analytics, which is a free visitor tracking tool. You could literally spend all day going through the data that Google gives you. My favorite place to "snipe for sales leads" is the Google Analytics "Network Location" report. For starters, this is how we access this data:


  1. Log into Google Analytics here:
    http://www.google.com/analytics/
    (If you don't have an Analytics account, it's free. You should.)
  2. Click "view reports" on the opening screen to access your reports.
  3. In the menu of the left side of the page, navigate here:
    Visitors -> Network Properties -> Network Location

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