From the dawn of time, Google has provided you the exact keyword queries people have used to find your site. So, anybody that goes to Google, types in a keyword combination and winds up at your website, Google has told you the keywords they’ve used to find that. And that’s highly valuable information because you can use those keyword combinations to optimize your site around to get even more people to your site.
Well recently, they stopped doing that, and this was a big hit to a lot of people. But today, I’m going to show you three reports that Google has started including inside of their analytics dashboard, that can help you get around this, to identify what keywords people are using to find you, and to optimize your site around those keywords. So, let’s get going.
As a business owner, it is frustrating to think that there are potential clients browsing my web site that I may never know about or meet. These people may have found my site by accident, and they might have received my direct mail piece which has motivated them to log onto your site.
What can we find out about these people? Our first stop is Google Analytics, which is a free visitor tracking tool. You could literally spend all day going through the data that Google gives you. My favorite place to "snipe for sales leads" is the Google Analytics "Network Location" report. For starters, this is how we access this data: