Thursday, 18 February 2016 14:54

Newsletter: 2016 February

Greetings from the Poconos! We have some new features and options we’d like to share with you:

To zoom, or not to zoom?

I recently had a conversation with a client regarding their “responsive” (mobile-friendly) website. They were requesting “pinch and zoom” capabilities to enlarge photos.

Published in Blog

Do you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results.

Google announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demotes sites that do not.

Published in Blog
Tuesday, 10 February 2015 21:33

Winter 2015 Newsletter

Hello again, Nate here… I realized I haven’t sent out an e-newsletter since 2012, so hopefully you’re ready for my next one by now.

Important: USPS Shipping Calculations

You're probably aware that the changes UPS and FedEx introduced to their rates at the end of the year now take into account "dimensional weight" instead of just actual weight. Most merchants will be receiving their first invoices under the new rating in the next few weeks and some will be in for a bit of a shock. At the very least, you’ll want to test your eCommerce checkout process to make sure that USPS shipping rates are still working. As with any software update, things may go wrong, so it’s best to check for yourself.

Important: Sites Not Sending Email

We’ve noticed that some hosting companies are making changes to their servers’ configuration that relates to sending email. Most of our clients have not been affected by this, but occasionally, these server changes prevent a site from sending out email messages. This applies to sites that have contact forms, member/client/employee login systems, and eCommerce stores. Since the server-setting change only affects email, your site will appear to be functioning, but messages will be undelivered. Please check your own site by sending yourself a message through it and confirm that the email notifications are sending (and receiving) properly. Note that submissions are also generally stored in a database, so we can typically recover any data that would have been missed.

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With a "responsive" mobile-friendly template, we are able to use a standard CMS-driven site, and by using additional style sheets (CSS), re-flow your site onto smaller screen sizes.

Benefits:

  • SEO Friendly: Google's officially recommended method for building mobile sites, won't harm rankings with duplicate URL issues 
  • Easy to maintain: mobile site is integrated into existing control panels, no separate mobile-specific site to build or update
  • Not device-dependent - adapts to mobile devices based on screen size, not device make & model (future proof)

For more information, or to get an estimate for building "responsive" technology into your existing site, contact us today!

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  1. Claim your Google Listing (also, keep an eye out for feedback and reviews that others may have posted about you by creating a Google Alert!)
  2. Update your site's footer (e.g. © 2003 Your Company, LLC)
  3. Mobile Device Check: Check your site from an iPhone, iPad, Blackberry, etc...
  4. Check for broken links, broken search boxes, etc... test everything!
  5. Visitor Tracking: Check your Google Analytics reports - find out what's working and what's not. Also, schedule monthly report delivery via email if you haven't already!
Published in Blog