If you're running a business, you probably use good ole' stamps and envelopes for a variety of purposes: checks, invoices, direct mail, letters, etc. The last time I sent out a direct mail piece, it consisted of a personal letter, a small trifold brochure, and a business card. I sent 1000 of them, which translated into two boxes of 500 envelopes from Staples. The cost, just for envelopes? About $70.
Article: If you're a sole-proprietor or small business and need to get your name out, and anything like me, you've spent a considerable amount of time building and pruning your personal and business contacts. In marketing terms, this may be your most valuable asset: your customer base. These people know you already, and are (probably) the most likely to refer others to your and your business.
I've had some requests for me to put together some sort of a "guide" to show how I organize all of my "work stuff" on the computer - client files and folders, notes, leads, invoices, to-do's, bills, etc... this is one writing assignment that I put off for a while. Luckily, clients are keeping us busy. The other issue is the non-disclosure agreements I've signed, so I'm not able to include screenshots or provide helpful examples of my actual data. Moving on...
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