If you're running a business, you probably use good ole' stamps and envelopes for a variety of purposes: checks, invoices, direct mail, letters, etc.  The last time I sent out a direct mail piece, it consisted of a personal letter, a small trifold brochure, and a business card.  I sent 1000 of them, which translated into two boxes of 500 envelopes from Staples.  The cost, just for envelopes?  About $70.

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Article: If you're a sole-proprietor or small business and need to get your name out, and anything like me, you've spent a considerable amount of time building and pruning your personal and business contacts.  In marketing terms, this may be your most valuable asset: your customer base.  These people know you already, and are (probably) the most likely to refer others to your and your business.

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I've had some requests for me to put together some sort of a "guide" to show how I organize all of my "work stuff" on the computer - client files and folders, notes, leads, invoices, to-do's, bills, etc... this is one writing assignment that I put off for a while.  Luckily, clients are keeping us busy.  The other issue is the non-disclosure agreements I've signed, so I'm not able to include screenshots or provide helpful examples of my actual data.  Moving on...

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