If you're running a business, you probably use good ole' stamps and envelopes for a variety of purposes: checks, invoices, direct mail, letters, etc.  The last time I sent out a direct mail piece, it consisted of a personal letter, a small trifold brochure, and a business card.  I sent 1000 of them, which translated into two boxes of 500 envelopes from Staples.  The cost, just for envelopes?  About $70.

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Article: If you're a sole-proprietor or small business and need to get your name out, and anything like me, you've spent a considerable amount of time building and pruning your personal and business contacts.  In marketing terms, this may be your most valuable asset: your customer base.  These people know you already, and are (probably) the most likely to refer others to your and your business.

Published in Blog
Friday, 13 August 2010 00:43

Starting a Business

In passing, I frequently discuss business ventures and startups with clients and prospects. I'm a fan of entrepreneurship in general, and I've been thinking of writing this post for a while now.  My intention is to share my methods and provide suggestions to those who are looking to start their own business.

I've made a list of 7 things that every business should have: Logo Design, Business Cards, Fictitious Name / Registration, Incorporation, Business Checking, Accounting Software, and Business Liability Insurance.

Read on...

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