We take a realistic approach to Search Engine Optimization and Search Engine Marketing. This is a topic that is frequently overrated and oversold, so be careful. We have been approached by SEO firms (yes, offering to sell their services to another web design firm) as well as worked with SEO firms who claim to be "optimizing" your site on a monthly, ongoing basis - but in fact, they aren't doing a thing.
Some truths about SEO:
- If nobody is searching for your keywords, investing in SEO will not be able to gain you any extra clicks
- Quality clicks will almost always deliver a better ROI than quantity clicks. just because people can get you "more clicks" does not mean that it will be helpful.
- Placement cannot be guaranteed. Google's results are ordered based on their own (secret) algorithm. SEO professionals take "educated guesses" at how the algorithm works, but Google keeps it a secret and is constantly changing it.