Apple and Google are both rolling out significant updates to their respective "Map" apps. Here is a quick recap:
- Google Maps will be moving the "Contribute" feature to a more prominent location, making it easier for users to post reviews and other information. Previously, this was hidden in a menu. This implies that Google Reviews that users post for your business will become a much more important factor in local / map / business searches. (Source)
- Apple is releasing a full redesign: Apple started out by incorporating Google Maps into its mobile platform. In 2012, they parted ways when Apple introduced its own Map app. In case you weren't aware, Apple uses Yelp data for listings and reviews. This means that it's important to have a well-built Yelp business profile, so that anyone on an Apple device who uses the Apple Maps instead of Google Maps is able to find you! (Source)
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