At Covington Creations, we don’t just install software. We build complete campaign infrastructure — grounded in open-source tools but elevated by political insight, technical precision, and marketing strategy.
This Isn’t Just Software — It’s Campaign Infrastructure
Our Libertarian CRM framework (built on CiviCRM + WordPress) is publicly available.
You’re free to use or fork it. But most teams quickly realize: installing a CRM is easy. Turning it into a powerful, scalable system that drives real voter engagement is hard.
That’s where we come in.
What We Deliver
We design the CRM as the central nervous system of your campaign, including:
- Intelligent voter data architecture and normalization
- Multi-channel strategy (email + SMS + web)
- Automated engagement and follow-up workflows
- Precise district and demographic segmentation
- Full data lifecycle management
- Seamless website + CRM integration
The result is a cohesive, scalable platform that works for local races and statewide efforts alike.
Proven in Real Campaigns
This system is modeled after national-level political operations and has been refined through live use at the county level. It handles complex voter files, supports year-round organizing, and scales effortlessly.
SMS & Email That Actually Perform
We integrate directly with Twilio for compliant, trackable SMS outreach. A custom Python script we developed processes delivery data after the first send, automatically separating mobile numbers from landlines. Future campaigns then target only mobiles — slashing wasted spend and boosting deliverability.
Email systems are fully configured across WordPress and CiviCRM for professional, reliable delivery with proper tracking and compliance.
Solving the Biggest Headache: Data Import
Getting clean voter data into CiviCRM is where most campaigns struggle. We provide exceptionally detailed documentation and proven workflows (originally developed for Pennsylvania VIDA files) covering:
- Proper name capitalization and address formatting
- Handling fractions, suffixes, and apostrophes
- Custom field setup for districts, parties, and school districts
- Step-by-step import guidance with error handling and reusable field mappings
These processes save dozens of hours and prevent the common frustration of bad or incomplete imports.
Why Open Source Is Still the Smart Choice
You own your data and your infrastructure — no vendor lock-in or surprise price hikes. But real ownership requires expertise. We act as your technical and strategic partner, turning open-source tools into a genuine competitive advantage.
Where We Fit
We work best with campaigns and organizations that want more than a plug-and-play tool. Our clients typically engage us for:
- Full CRM implementation and customization
- Voter file preparation and data strategy
- Integrated communication planning
- Website + CRM unification
- Ongoing technical support and optimization
In practice, we function as an embedded extension of your team — blending deep technical capability with campaign strategy.
About Covington Creations
Based in the Pocono Mountains of Pennsylvania, Covington Creations is a strategic digital agency specializing in high-performance websites, data-driven CRM systems, and integrated communications for political campaigns and mission-driven organizations.
Technology doesn’t win campaigns. Strategy, execution, and organization do.
We build the systems that make all three possible — and far more effective.
Ready to turn your data into a real strategic advantage? Let’s talk.
