Friday, 18 June 2021 14:58

Google Analytics: Not Worth It?

Lately I've been wondering if the Google Analytics script is going extinct. A recent political campaign gave me some statistics to examine, and I'm having a tough time reconciling Google Analytics data with my web server stats.  It seems the web server, and the CMS, are reporting a lot more traffic than Google recognizes, likely because Google Analytics' script is blocked by many ad block scripts, privacy oriented browsers, etc.

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