Items filtered by date: November 2018
Thursday, 01 November 2018 16:13

Yelp vs Google: How they deal with fake reviews

I recently heard a story of a business that got caught with fake reviews on Yelp. They were also an advertiser spending thousands of dollars a month on ads. When they got caught, Yelp canceled their ad account and told them they would be demoting the listing’s ranking for 6 months. After that time, they would re-evaluate, but there was no guarantee that things would go back to how they were before. Yelp’s stance on fake reviews couldn’t be more completely opposite of Google’s. Here are a few ways they differ when it comes to approaching businesses caught with fake reviews:

1. Yelp issues a ranking penalty, Google does not.

2. Yelp stops the business from advertising, Google does not.

Published in Blog