It's not every day that we are asked to build a web site where the "Contact" page is titled "Don't Call Me."  Yes, it's reverse psychology, and it works.  The book main character in "House of Ghosts" by Larry Kaplan is a detective named Joe Henderson:

In addition to building a site promoting the book, we built this site to create excitement about the edgy detective and help drive sales.  The book sold so well that Amazon couldn't keep it in stock, and we had to build a "Backorder" form to allow people to reserve copies of the book when they become available.