Nate Covington

Nate Covington

I build websites that build businesses. 

Every month, my work is seen and used by hundreds of thousands of people.  I am available for hire with building new web sites, and managing existing sites, help with updates, consulting, new features, training, etc…  

I work with directly with business owners to build streamlined, effective web sites.  I also work with advertising agencies and marketing consultants on their clients' sites. 

The large majority of my projects are built using Wordpress, Drupal, and Joomla, although I also support Magento, OSCommerce, and almost any other open-source platform.  

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Experience

Covington Creations, LLC (CEO)
Builds and maintain web sites for small and medium businesses, mainly in the PA/NJ/MD area. Main focus is customizing open-source content management systems, frequently working with graphic designers, photographers, copy writers, and project managers to produce and implement cutting-edge web applications. Over 15 years of programming experience.

Mangos, Inc. (Internship in Account Management)
As an intern with Mangos, an award-winning full-service ad agency, I assisted account managers with competitive research, worked alongside creative directors, as well as various designers, writers, and managers. Worked within all three major departments – account management, creative, and production.

Education

Graduated from the Marketing Program at Shippensburg University with a BSBA.  During his final semester, was hired by the College of Business to redesign the school’s web site.  Coursework included a concentration in sociology, psychology, and art.

Technical Skills
Programming (HTML, CSS, PHP, etc)
Open-source Software
Graphic Design
Photography
Google AdWords

Software Toolkit
Mac and PC
Adobe Creative Suite 
Microsoft Office (including Access)
Slack, Asana, other collaboration tools

Thursday, 18 February 2016 14:55

Recommended Free Software: uBlock and F.lux

fluxF.lux
(Windows, Mac OS X, Linux)
www.justgetflux.com

Does the computer screen ever hurt your eyes?  Do you have trouble falling asleep after using the computer? That's because your screen settings are optimized for daylight hours.

f.lux fixes this: it lets you control the color of your computer's display adapt to the time of day.  It's better for your eyes and sleep cycle.


ublockuBlock
(Firefox, Chrome, Safari)
www.ublock.org

Too many ads on your favorite websites?  Tired of YouTube video ads?  With uBlock, ads are a thing of the past!

Wednesday, 07 October 2015 13:24

Axcentria Pharmaceuticals

We built a custom Drupal CMS theme for this site using Photoshop (PSD) files provided by a graphic designer. The layout is responsive (mobile-friendly) so that it performs well on any mobile device and ranks well with search engines:

"Blatt Communications with Nate Covington developed and executed our new B2B website and the entire Axcentria Team is thrilled with the results! The implementation, under a constrained time frame, was executed flawlessly and most importantly, on time." - Paul

Wednesday, 07 October 2015 13:19

MRD Lumber

We built this site from scratch using the Drupal CMS.  It features a responsive (mobile-friendly) layout for maximum effectiveness and search engine visibility.

Tuesday, 07 July 2015 19:20

Introducing the new reCAPTCHA!

We recently received this announcement from Google, they are replacing the "old" reCaptcha system with a newer, smarter, easier to use system.

Many of our clients have asked about adding a reCaptcha anti-spam mechanism onto their site's contact page (get a quote form, etc) and our advice was typically as follows:

  1. Avoid adding a reCaptcha field at all costs because it makes it more difficult for legitimate people to send messages through your site.
  2. Typically, we start by adding a security mechanism called Project Honeypot onto the site, which blocks malicious visitors based on their IP address. 
  3. If blocking malicious IP addresses still doesn't cut down enough on the amount of spam that is sent through the form, then we look into adding a reCaptcha system.

Building optimized sites has always been a major part of our strategy: they are easier to maintain, easier to upgrade, and they load more quickly.  I have never built a site using only Flash, and have always built sites using HTML-and-CSS based navigation menus.  They are search engine friendly and easy to expand or rearrange.

With that in mind, I have recently come up with a few other ways to speed things up.  A faster site will generally rank better in the search engines, plus it will have less people abandoning the site while waiting for it to load.

A Discussion Drupal vs Joomla Theming

I think this might be my first post specifically about Drupal.  I’ve been using Drupal for a few years now, but as many know, I’ve been a Joomla guy for a lot longer.  One of the nice things about Drupal’s theming structure is their “content” is rendered as a regular block.  So, when you’re managing blocks in the admin panel, you can assign a contact form block to the content area block area, and it shows up right below it.  No need to tweak the template files create a new block area (in Joomla speak, a module position).

First, a bit of clarification because my clients frequently ask this question: what’s the difference between "social icons" and "social sharing icons”?  Social icons are links to your company’s social pages, like Facebook, Twitter, LinkedIN.  On these pages, people can directly engage with your organization by posting photos, asking questions, and the like.  

Social SHARING icons are visually similar as well, they will typically include Facebook, Twitter, LinkedIN, Google+, Pinterest… these are used for sharing content from your company’s website on your site visitors’ social media accounts (newsfeeds, or pages).  When your site’s visitors share your content throughout their social circles, it translates into free exposure for your content.  Assuming that you are producing relevant, high-quality content, this should translate into increased revenues, profits, and market share for your organization.

Before we begin, yes, K2 does have its own, built-in comment functionality.  And yes, there are plugins already built and available for this.  The reason I like this solution is twofold:

  1. K2's comment functionality, while has many useful features (Captcha anti-spam, email notifications, admin approval process), people seem to like using Disqus because it supports logins from multiple accounts (Disqus, Facebook, Google, Twitter).  K2's inbuilt commenting feature can be set up to allow comments from anonymous visitors, which opens up your site to comment spam.
  2. I don't like installing an entire plugin just to accomplish one little thing.  While I'm sure the plugin works, you have more customization / control when you handle the actual code.  This is similar to the plugins that allow you to add Google Analytics to your site - maybe it's just a pet peeve of mine - but I'd rather edit a (single, easy) file than install a new extension, which is a potential security risk.

I've been a Photoshop user for almost 10 years now, and it's slightly embarrassing to say that I've finally figured out how to create a keyboard shortcut for "crop."  I've been using keyboard shortcuts the entire time, for things like copy, cut, paste... but I always felt like I was losing valuable time to reach for the mouse, go to the Image menu, then down to Crop.  

Do you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results.

Google announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demotes sites that do not.

Areas of Expertise

360-Degree Campaigns
Affiliate Marketing
Analytics & Data Reporting
Automation
Blogging

Brand Development
Brand Identity & Standards
Brand Messaging
Brand Positioning
Brand Strategy
Content Development
Content Management
Copywriting
Corporate Communications
Creative Direction
Differentiation
Digital Marketing
Employee Engagement
Executive / Stakeholder Communications
Graphic Design
Key Messaging
Integrated Marketing
Internal Communications
Public Relations Management
Public Relations Strategy
Social Media Marketing
SEO & Optimization
Storytelling
Strategic Planning
Visual Communication
Web Design + Development
Web Maintenance & Updates

UI/UX
Workflow Process Engineering

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Design & Development

Wordpress, Drupal, Joomla
New custom websites
Bespoke themes and extensions
Redesigns, upgrades, migrations

Web Design & Development


Optimization & SEO

Let us optimize and manage your overall online presence. We offer full service monthly SEO as well as one-time projects.  

Optimization Plans & Pricing


Maintenance, Patching

White glove monthly backups, security updates, maintenance and testing for your Wordpress, Drupal, or Joomla site.

Maintenance Plans & Pricing


Email Newsletter

Bring your web & marketing performance to the next level: monthly blog post roundup via email.  

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